Itinerary Builder · Travel Agencies & Tour Operators

The Itinerary Builder for Travel Agencies and Tour Operators

Plan trips and prepare client proposals with mTrip’s itinerary builder. Import bookings with AI or connect your travel systems, then review, personalize, and share each itinerary through your branded app, web, and PDF.

mTrip Itinerary Builder: web-based trip planning software for travel agencies and tour operators

AI IMPORT WIZARD
Import bookings. Review. Personalize.

Trusted Worldwide

Powering travel brands across 35+ countries

Travel agencies, tour operators & DMCs choose mTrip to elevate their client experience.

  • Globus, mTrip travel platform client
  • Abercrombie & Kent, mTrip travel platform client
  • Collette, mTrip travel platform client
  • ACIS Educational Tours, mTrip travel platform client
  • Exo Travel, mTrip travel platform client
  • XL Travel, mTrip travel platform client
  • AAA, mTrip travel platform client
  • Kontiki, mTrip travel platform client
  • Enchanting Travels, mTrip travel platform client
35+
Countries
2009
Founded
300+
Travel Brands
4M+
Trips Managed/year
4.9/5
Rated on G2

How most agencies still build trips

A Word doc, a copy-paste job, and a PDF you hope looks professional enough.

Booking confirmations land in five different formats from five different systems. Someone still has to read each one, retype it into a document, and lay it out by hand, then do it all again the moment a client asks for one change.

An itinerary builder that actually imports your bookings closes that gap. One entry becomes a branded mobile app, web link, and PDF, always in sync.

BOOKING CONFIRMED
A GDS record, a supplier PDF, and a confirmation email, all formatted differently
BUILDING THE ITINERARY
An agent retypes every detail into Word or email, formatting by hand
CLIENT REQUESTS A CHANGE
The agent edits the document, re-exports it, and re-sends it, hoping nothing gets missed this time
WITH mTRIP
One entry, imported automatically, delivered branded and always current

Why it matters

How mTrip helps travel agencies save time and win more trips

Reduce repetitive itinerary work

Import supported booking documents, reuse trip templates, and organize itinerary details in one workspace. Your team can spend less time copying and formatting, while still reviewing the trip before delivery.

Impress clients from the first touchpoint

A polished, branded trip plan signals professionalism before the trip even starts. Clients engage more, share with co-travelers, and trust the agency that delivered it.

Eliminate errors and last-minute rework

Manage trip details in one place and deliver updated information to connected traveler channels. Generate branded PDFs from the latest itinerary data.

Turn great trips into repeat business

Travelers who receive a seamless, branded experience remember the agency, not the booking engine. That recognition drives referrals and repeat bookings next season.

Why travel companies choose mTrip

Trip planning software for travel agencies and tour operators

AI Import Wizard

Paste a booking email, upload a supplier PDF, or connect your GDS. mTrip extracts flights, hotels, and activities automatically, no manual re-entry.

Your brand, with the right app option

Start with your logo and colors in Trip Agent the same day after your demo, with no setup or implementation required. Or choose a fully white-label app published under your own name on the App Store and Google Play. Your own app and domain are part of the full white-label solution.

One entry, three synced outputs

Build the trip once and deliver it through a branded mobile app, web itinerary, and PDF. Connected app and web views receive changes, and branded PDFs are generated from the same itinerary.

Adapts to every trip type

FIT, group tours, cruises, adventure, or MICE, the builder and the traveler-facing layout adjust automatically, all from a single template you build once.

Built for however you sell travel

One platform, configured for your business model

Travel agencies, tour operators, DMCs, and TMCs all build itineraries differently. mTrip adapts the workflow to how you actually operate, not a generic template.




For every kind of trip your agency sells

Every client gets a day-by-day plan built from your actual booking data, not a generic layout.

  • Create personalized FIT itineraries, or apply your branding to resold tours, cruises, and theme park packages, all from one workspace
  • Deliver every trip through branded app, web, or PDF without extra production work
  • One system whether you’re building the itinerary yourself or repackaging someone else’s tour under your brand
Recommended reading

Software for travel agencies →

For structured programs and group departures

Templates and asset libraries keep every departure consistent without rebuilding from scratch.

  • Manage structured programs, departures, and multi-day packages with branded itinerary delivery
  • Reuse trip templates and a shared asset library so every team member builds consistently
  • Coordinate directly with ground DMCs, external suppliers, and the reselling agencies on your program, without sharing full account access
Recommended reading

Software for tour operators →

For destination-specific programs

Build local, destination-specific programs and hand off a professional, branded itinerary to every partner.

  • Build destination-specific programs and manage local services from one workspace
  • Invite ground operators and partner agencies to collaborate on a trip without full account access
  • Each partner’s travelers see that partner’s brand, never a shared DMC identity
Recommended reading

Software for DMCs →

For business travel and events programs

Corporate itineraries and MICE programs run on the same builder, with duty-of-care tools available as an add-on.

  • Serve both leisure and corporate travel from a single integrated platform, no second system to maintain
  • Structure multi-day programs and meetings alongside standard trip itineraries
  • Pairs with mTrip’s risk management module for traveler tracking and disruption alerts
Recommended reading

Software for TMCs →

How it works

How travel agents build itineraries with mTrip

The full workflow, from importing multi-source bookings to delivering a branded experience, built for speed, accuracy, and professional output at scale.

01 / Import

Stop re-typing bookings

Connect your existing booking software or GDS, or use the AI Import Wizard to extract booking details from supported emails, PDFs, and supplier documents.

  • GDS: Amadeus, Sabre, and Travelport
  • Mid- and back-office: Tourplan, Moonstride, Viaxoft, Ezus, Juniper, Open Destinations, Facilitatrip
  • Custom workflows through mTrip’s own API and Zapier
Booking confirmed
SOURCESupplier PDF, unread
AI IMPORT WIZARDStructuring…
RESULTFlights, hotel, transfer added

Multiple mTrip app screens customized with an agency's own logo, colors, and content

02 / Build & Brand

Assemble the trip, apply your identity once

Organize the trip in the drag-and-drop builder, then apply your agency’s logo, colors, and content. It carries through to every output automatically.

  • Drag-and-drop day planning for flights, hotels, activities, transfers, and free time
  • Save trip templates and a shared asset library for consistent output across your team
  • Add pricing directly to the trip and share it as a branded, itemized quote

03 / Deliver

Share once, stay in sync everywhere

Share through app, web, and PDF. Connected app and web views receive updates, with branded PDFs generated from the same trip data.

  • Travelers access their trip online or offline, under your brand
  • Connected app and web views receive itinerary changes, with branded PDFs generated from the same trip data
  • Attach e-vouchers, tickets, and insurance documents to specific days or components
Branded PDF itinerary generated by mTrip

Inside the builder

Everything your agents need, nothing they have to work around

A dedicated workspace to assemble, customize, and brand every trip, whether it’s one FIT itinerary or a complex group program.

Drag-and-drop day planning

Organize trip days visually. Add, move, and reorder flights, hotels, activities, transfers, and free time. Restructure an entire week in seconds.

Templates & asset libraries

Save trip templates for your most common trip types. Maintain a shared library of descriptions, images, and documents so every agent builds consistently.

Quotes & pricing

Add pricing directly to the trip and share it as a branded quote. Clients see a professional, itemized plan they can review and approve.

Travel documents & attachments

Attach e-vouchers, tickets, insurance documents, and any PDF to specific days or components. Every document stays exactly where the traveler needs it.

Pre- and post-trip management

Structure additional nights, activities, or services before or after the main trip within a single plan, no separate documents for extensions.

Team collaboration

Share templates, assets, and trip records across your agency so agents, coordinators, and operations staff stay aligned without duplicating work.

External collaboration

Invite ground operators, suppliers, or partner DMCs to collaborate directly on a trip, without sharing full account access. Partners work inside the trip itself, not a separate inbox.

9 languages, out of the box

Traveler-facing content is available in nine supported languages. Confirm the language coverage of your own itinerary content and each output during setup.

Automatic trip-type layout

The mobile app layout and features adapt to each trip type, so a cruise traveler and a safari group each see an experience designed for their journey.

Launched February 2026

Import booking documents with the AI itinerary builder

Upload a supported booking document or paste booking text. The AI Import Wizard extracts trip details into an editable itinerary. Review dates, traveler names, booking references, and any missing information before sharing it.

The Wizard reads confirmations from sources like Viator, Expedia TAAP, Booking.com, airlines, and other travel providers. Supported formats include PDF, Excel, Word, plain text, confirmation emails, and booking web pages, and it detects travel segments, organizes travelers, flights, hotels, activities, cruises, and transfers automatically.

For example, bring a flight confirmation, hotel voucher, and transfer document into one itinerary, then review the extracted items and place them on the correct days. This illustrates the workflow; it is not a measured client result.

Read more about AI applied to the itinerary builder →

Supported documents in
PDFSupplier voucher
EMAILBooking confirmation
EXCEL / WORDGroup manifest
OUTPUTOne structured, editable trip

See the AI Import Wizard turn a real booking into a branded itinerary, live on a call.

Request a Demo

Delivered every way travelers want it

Mobile app, web itinerary, and PDF, from one entry

Edit the itinerary in one workspace, then deliver the updated app, web, and PDF outputs. Connected app and web views receive changes, and branded PDFs are generated from the latest itinerary data.

Day-by-day trip itinerary open in a travel agency's own branded mobile app

Branded mobile app

Your agency’s own iOS and Android app. Travelers access their full trip, documents, and maps offline.

Explore the mobile app →

Shareable web itinerary link showing a branded trip open in a browser

Web itinerary, under your brand

Shareable, interactive links that open on any device. No app download required. Your own domain is available with the full white-label solution.

Return to the itinerary builder overview →

Branded PDF trip document with agency logo, ready to print or share by email

Branded PDF itinerary

Clean, print-ready documents with your branding, attached vouchers, and full trip details, generated automatically.

See document delivery →

Client Trust

Client Testimonials

Agencies using mTrip report up to 70% less time spent distributing trip information to travelers.

The app is more than a digital tool — like a Kontiki expert in every traveler’s pocket.

Birgit Ohlin — Head of Innovation & CEM, Kontiki
Kontiki

We’ve used the mTrip app for 2 years and highly recommend it. Our clients love it.

Mario Pires — Head of Innovation, Wamos
Wamos

Thanks for being a great partner! Watch video

Jeff Russell — Director of Marketing, Globus
Globus

It would’ve been a longer, costlier launch without mTrip. A great product for our needs.

Laura Smart Fitch — VP of Customer Experience, ACIS
ACIS

Awards and recognition

Member of

As Featured In

Travel Daily MediaTravolutionBusiness Travel NewsTravel WeeklyPhocusWire

Why not just use Word, or another itinerary tool

Every tool handles the basics. Few go this deep.

A Word doc still gets the trip out the door, and most modern itinerary builders now handle drag-and-drop layout and even AI import. What separates them is depth: how the app is published, how deep the system integrations go, and whether the platform serves corporate travel too.

Feature comparison: mTrip versus Word/email itineraries and other itinerary builders
Capability Word / email itinerary Other itinerary builders mTrip
White-label mobile app under your own name No Custom-branded app options include Travefy Enterprise and Axus; compare account ownership and configuration scope Yes, with the full white-label solution
Published independently on the App Store & Google Play No Several offer native apps and custom app listings; developer-account ownership varies Yes, under your own developer account with full white-label
Direct GDS & mid-office system integration (Amadeus, Sabre, Travelport, Tourplan, etc.) No Axus offers GDS PNR import and an API; confirm connectors and whether booking changes sync automatically Yes
AI import from documents, emails, and bookings No Increasingly common across this category Yes, AI Import Wizard
Serves both leisure and corporate/TMC/MICE travel Depends on the template Segment support varies; confirm corporate booking, risk, and group workflows Yes, one platform
App, web, and PDF outputs from one itinerary No, one static format Several offer app, web, and PDF delivery; compare branding and update workflows Yes, all three
Connected app and web views receive itinerary updates No Usually, within their own platform Yes, syncs instantly

Use this table as a workflow checklist. Features, branded-app options, and integration scope vary by vendor and plan. The linked comparisons provide vendor-specific detail; ask for a demonstration using your booking sources.

See how mTrip stacks up against Travefy →  ·  Compare mTrip against travel agency software broadly →  ·  See the best travel agency software overall →

Comparing itinerary tools? Read our best itinerary builders for travel agencies in 2026 guide.

Questions travel professionals ask

Frequently asked questions

About the itinerary builder

What is an itinerary builder?

An itinerary builder is software that turns trip details, flights, hotels, transfers, and activities, into a single structured plan and delivers it to travelers through mobile app, web, or PDF. It’s sometimes called a trip itinerary builder, a travel itinerary builder, or an itinerary maker. mTrip automates booking imports from GDS and mid-office systems, applies your branding to every output, and delivers changes to connected app and web views, with branded PDF generation from the same itinerary data.

What is itinerary planning software?

Itinerary planning software, also called itinerary software or travel itinerary software, organizes flights, hotels, activities, and transfers into a structured, shareable trip plan. mTrip goes beyond basic scheduling: it imports bookings automatically from GDS and mid-office systems or AI-assisted document import, applies your branding to every output, and delivers the finished itinerary through a connected mobile app, web link, and PDF export, replacing the manual process of assembling itineraries in Word or email.

Is an itinerary planner the same thing as an itinerary builder?

Yes, the terms are generally used interchangeably. An itinerary planner (or itinerary builder) organizes flights, hotels, activities, and transfers into one structured trip plan. mTrip’s itinerary planner goes further than a basic scheduling tool: it imports bookings automatically through GDS systems, mid-office platforms, or the AI Import Wizard, then applies your agency’s branding across the trip, from the mobile app down to the PDF.

What is the best travel planner software for agencies?

mTrip is travel planner software built specifically for travel agencies and tour operators, not a general consumer trip planner. It consolidates bookings from GDS systems, mid-office platforms, supplier documents, and emails into one branded itinerary, then delivers it as a white-label mobile app, web portal, or PDF. 300+ agencies in 35+ countries use it to automate itinerary production instead of building trips by hand.

What is the best travel planner for travel agents and advisors?

For agencies that prioritize their own brand and connected operations, mTrip is a strong first choice. The full white-label solution publishes your app under your own developer account and combines configurable traveler features, GDS and mid-office connections, and optional risk management. Travefy and Axus also offer custom-branded apps. mTrip is the stronger fit when your brief combines app ownership, deep configuration, and leisure, corporate, or MICE workflows, with in-house custom development available.

How much time does mTrip save per itinerary?

The time saved depends on document quality, trip complexity, and the workflow you use today. mTrip reduces repeated data entry through booking imports, reusable templates, and shared content. To evaluate the benefit for your agency, time a representative itinerary from input through review and delivery, then compare it with your current process.

What makes mTrip different from other itinerary builders?

mTrip gives agencies control over both their brand and the experience their travelers receive. The full white-label solution publishes the app under your own Apple and Google developer accounts, carries your identity through app, web, and PDF, and lets you configure which features and content travelers see. Activate the modules you need and tailor experiences for different client types and agency partners. For requirements beyond configuration, mTrip’s in-house team provides custom development on request. This depth of branding, feature control, and development flexibility is a central reason to choose mTrip. Trip Agent is the shared-app entry option; a full white-label implementation typically takes around 2 to 3 weeks, with custom work scoped separately.

Is mTrip a good alternative to Travefy?

Yes, especially when your agency needs deep app configuration and connected operations. Travefy offers the shared Trip Plans app, AI content import, and an Enterprise option with a custom-branded app and API. mTrip is the stronger fit for a brief combining an app under your own developer account, named GDS and mid-office connectors, leisure and corporate/MICE workflows, and bespoke development. Its full white-label solution typically takes around 2 to 3 weeks. See the full Travefy comparison.

Is mTrip a good alternative to Axus Travel App?

Yes, particularly for agencies that need app ownership alongside connected operations. Axus offers custom-branded apps, GDS PNR import, and an API, as well as DMC collaboration. mTrip brings an app under your own developer account together with Amadeus, Sabre, Travelport and mid-office connections, configurable features, corporate/MICE support, and in-house custom development. This combination makes mTrip a stronger fit when the project extends beyond itinerary collaboration.

Is mTrip a good alternative to Tern?

Yes, for agencies that prioritize their own app and operational integrations. Tern combines CRM, financial workflows, AI import, and a traveler app. mTrip’s full white-label solution focuses on an app published under your own developer account, deep configuration, GDS and mid-office connections, and leisure, corporate, and MICE workflows. It is a stronger fit when these requirements drive the purchase; a separate CRM can handle the sales pipeline.

AI import & integrations

Can mTrip automatically generate itineraries for my travel agency?

Yes. The AI Import Wizard extracts itinerary details from supported booking emails, PDFs, Word documents, and spreadsheets. GDS and mid-office connections provide another route for importing booking data. Review the resulting itinerary and complete any missing information before sending it to travelers. Generated content does not establish a confirmed reservation.

Does it integrate with my current booking or mid-office system?

Yes. mTrip integrates with the major GDS systems, Amadeus, Sabre, and Travelport, plus mid-office systems including Tourplan, Moonstride, Viaxoft, Ezus, Juniper, and Open Destinations, with more added on request. mTrip also provides its own API, and Zapier is available for no-code workflow automation.

Can I import bookings and itineraries from different suppliers with AI?

Yes. The AI Import Wizard extracts and structures travel details from supplier documents automatically, so agents no longer re-enter booking data by hand. It processes PDFs, emails, Word documents, Excel files, and cruise and tour confirmations, then merges the extracted items into one unified itinerary.

Do I need to clean up our existing itineraries before switching to mTrip?

Start with a representative sample of your existing documents. The AI Import Wizard can structure supported booking content, but the imported results still need review. Account records, templates, attachments, and historical trips may require separate preparation. Agree the migration scope during onboarding.

Trip types & who it’s for

Does mTrip work differently for travel agencies, tour operators, DMCs, and TMCs?

Yes, each business type gets a workflow suited to how it actually operates, on the same core platform. Travel agencies get personalized, FIT-style day-by-day itineraries built from real booking data. Tour operators get reusable trip templates and a shared asset library built for structured group departures. DMCs get built-in collaboration tools to hand a complete, destination-specific itinerary to partner agencies without sharing full account access. TMCs and MICE teams run corporate travel and multi-day event programs alongside leisure trips, with mTrip’s risk-management module available as an add-on for traveler tracking and disruption alerts.

Can the builder handle FIT, group tours, cruises, and multi-day programs?

Yes. The mobile app layout adapts automatically to the trip type, independent travel, escorted tours, cruises, theme parks, or adventure routes, so a cruise traveler and a safari group each see an experience designed for their journey. Every account can also brand and configure features differently per client or program.

Can travel agents use mTrip as a trip planner?

Yes. mTrip is used by individual travel agents and full agency teams alike. Any agent can build, brand, and deliver complete itineraries, including mobile app, web link, and PDF, without needing developer help or a large IT budget.

Is mTrip built for small boutique agencies, or only large tour operators?

Both. The platform scales from boutique travel designers running a handful of FIT trips a month to enterprise tour operators managing thousands of group departures a year.

Branding & customization

Is the platform fully white-label?

Yes. With the full white-label solution, your agency controls its app-store identity, app branding, web domain, and PDF presentation. You can also configure the features and content travelers see, activate relevant modules, and commission custom development from mTrip’s in-house team. This gives your agency control over how the product works as well as how it looks. Trip Agent provides the entry option with your logo and colors inside a shared app.

Can we manage multiple brands from one account?

Yes. When your agency operates multiple brands, a luxury division, a corporate team, or a network of member agencies, mTrip manages them all from one account. Each brand keeps its own identity, settings, and traveler experience, with no separate logins required.

Trust & pricing

Is traveler data secure?

mTrip protects traveler and itinerary data with TLS 1.3 encryption in transit, AES-256 encryption at rest, and role-based access controls. Data is hosted on AWS in North America and Europe. mTrip is GDPR-compliant, with a data processing agreement available for enterprise clients, and SOC 2 Type II certification is in progress. See the mTrip Trust Center for details.

How does pricing work?

Trip Agent has a monthly subscription with no setup fee. The full white-label solution has a setup fee plus a monthly fee based on itinerary volume and selected modules, not the number of seats. Custom development and integrations are scoped for your project. A free trial is available after a demo. See the plan comparison or request a quote for your requirements.

Is there a demo available?

Yes. Request a demo and a member of the mTrip team will walk you through the builder, the AI Import Wizard, and your own branding live on a call. For Trip Agent, the demo helps us understand your agency’s needs. You can start the same day afterward, with no setup or implementation required.

In short

What mTrip replaces on every itinerary

  • Reduce retyping with booking imports and reusable itinerary templates
  • Combine GDS and mid-office connections with AI import for booking documents
  • Publish a fully white-label mobile app under your own name with the full white-label solution
  • Deliver branded app, web, and PDF outputs from one itinerary

Ready when you are

Stop retyping bookings. Start delivering branded trips.

Join 300+ travel brands building and delivering itineraries on mTrip. See the AI Import Wizard and your own branding live in a 30-minute call.

Request a Demo

No spreadsheets. No re-typed bookings. One entry, three branded outputs.